Privacy policy
Last updated:
This privacy policy explains how [Company legal name] (“Ilmoria”, “we”, “us”) collects, uses and protects personal information when you visit ilmoria.com (the “website”), fill in a form or contact us. It covers the marketing website only. The Ilmoria learning platform used by schools, universities and companies is covered by our agreements with those institutions and by their own privacy notices.
Who we are
The website is operated by [Company legal name], [Registered address]. We decide how and why personal information collected through the website is used, which makes us responsible for it. You can contact us about privacy at any time at privacy@ilmoria.com.
Information we collect
Information you give us
When you request a demo, download a resource, ask about pricing or send us a message, we collect the details you enter in the form:
- Name
- Work email address
- Phone number
- Organisation
- Role or job title
- Country
- Your message, and anything else you choose to tell us
Please do not include sensitive information, such as details about students or health information, in form messages.
Information we collect automatically
When you browse the website, our own (first-party) analytics records:
- The pages you view and when you view them
- The page or website that sent you to us (the referrer)
- Campaign parameters in the web address, such as utm_source or utm_campaign
- Your approximate location, such as country, region or city, estimated from your IP address
- Device information, such as device type, browser, operating system, screen size and language
We use cookies to recognise returning visitors and to remember how you first found us. Optional third-party tools are loaded only after you consent, where consent is required. Our cookie policy lists each cookie and explains how to change your choices.
How we use your information and why
We use personal information only for the purposes below. The table shows the legal basis we rely on for each one.
| Purpose | Information used | Legal basis |
|---|---|---|
| Respond to your demo request, enquiry or download | Form details | Legitimate interests in responding to requests you send us |
| Follow up about Ilmoria and send relevant updates | Name, work email, organisation, role and country | Legitimate interests in business-to-business marketing, or consent where the law requires it |
| Understand how the website is used and improve it | Analytics data and our first-party analytics cookies | Consent where the law requires it; otherwise legitimate interests |
| Measure our advertising and campaigns | Campaign parameters and optional third-party cookies | Consent |
| Keep the website secure and prevent spam and abuse | Technical data such as IP address and device information | Legitimate interests in protecting the website and its visitors |
| Meet legal obligations and handle legal claims | Any relevant information | Legal obligation or legitimate interests |
When we rely on legitimate interests, we weigh our interests against your rights and reasonable expectations. Our interests include responding to institutions that contact us, growing our business and understanding which pages are useful. You can object at any time, as explained below.
We do not sell personal information. We do not make decisions about you based solely on automated processing that have legal or similarly significant effects.
Who we share information with
We share personal information only with organisations that help us run the website and our business, and only as far as they need it:
- Hosting and infrastructure providers that store and serve the website and its data.
- Email service providers that deliver our emails and replies.
- Customer relationship management (CRM) providers that store enquiries and our follow-up.
- Analytics and advertising providers, such as Google, LinkedIn, Microsoft and Meta, only after you have consented where consent is required.
- Professional advisers, such as lawyers and accountants, who are bound by confidentiality.
- Authorities, when the law requires us to disclose information.
- A buyer or successor, if our business or assets are sold or reorganised, with the same protections in place.
Service providers that process information on our behalf act on our instructions under written contracts. Some analytics and advertising providers also use information for their own purposes, as described in their own privacy policies.
International transfers
Our team and service providers may be located in, or access information from, countries other than the one you live in. Those countries may not offer the same level of protection as your own. Where the law requires it, we put safeguards in place, such as contractual clauses approved for this purpose, and assess whether additional measures are needed.
How long we keep information
| Information | How long we keep it |
|---|---|
| Enquiries and lead records, including form submissions and correspondence | Up to 3 years after our last contact with you, unless you become a customer or ask us to delete them sooner |
| Analytics events | 25 months from when they are recorded |
| Cookies | As set out in our cookie policy |
| Records we must keep by law | For as long as the law requires |
When we no longer need information, we delete it or make it anonymous.
How we protect information
We use technical and organisational measures appropriate to the risk, including encryption in transit, access controls and limiting access to staff who need it for their work. No website is completely secure, so please contact us straight away at privacy@ilmoria.com if you think your information has been put at risk.
Your rights
Depending on where you live, you may have the right to:
- Access the personal information we hold about you and receive a copy.
- Correct information that is inaccurate or incomplete.
- Delete your information when we no longer have a reason to keep it.
- Object to our use of your information based on legitimate interests, and to direct marketing at any time.
- Withdraw consent at any time where we rely on it. This does not affect anything we did before you withdrew it.
Some laws also give you the right to restrict how we use your information or to receive it in a portable format. To exercise any right, email privacy@ilmoria.com. We may need to confirm your identity before we act, and we will respond within the time the law allows. You can unsubscribe from marketing emails at any time using the link in each email.
If you are not satisfied with our response, you may have the right to complain to the data-protection authority in your country.
Children
The website is meant for professionals evaluating learning software. It is not directed at children, and we do not knowingly collect personal information from children through it. Students who use the Ilmoria learning platform are covered by their institution's privacy notices.
Links to other websites
The website may link to other websites, such as video platforms or social networks. We are not responsible for their privacy practices, so please read their policies before you share information with them.
Changes to this policy
We may update this policy from time to time. We will post the new version on this page with a new “last updated” date and, if the changes are significant, tell you clearly before they take effect.
Contact us
[Company legal name], [Registered address]. Email: privacy@ilmoria.com.